The PORTS 1961 Spring/Summer 2024 campaign brings in a vivacious, youthful spark that lifts the spirits from the doldrums of a greying winter. Like the onset of an anticipated sunrise, the energy is palpable - from the palette of bright colours to the unique details and patterns that announce the incoming warmer days. A tropical villa sets the scene of the city’s “it” girls enjoying an evening in each other’s company.
Key looks from the campaign include the all-white pant suit, sprayed denim, and multi-colour towel-stitched jacquard sets, which take a twist on classic fabrics and prints. Old-world inspired silhouettes and details come through from the swimming costume styled flower jacquard dresses, striped tanks, and mini-disco ball tops. As always, the unmistakable PORTS logo-clasped handbags and statement accessories adorn these fashionable party-goers.
World-renowned photographer Ellen von Unwerth, celebrated for her own signature style and captivating imagery, lent her lens to the project. Alongside von Unwerth, top models Barbara Palvin, Maria Borges, and Kelly Gale brought the Spring/Summer 2024 campaign to life. Von Unwerth brilliantly captured candid moments of joy and the celebration of friendship, encapsulating the essence of a carefree summer. “Shooting the campaign for PORTS 1961 was a real pleasure. PORTS 1961 and I both have the same love for the confident and self-assured woman who stands out.”
The SS24 collection embodies a sense of escapism; effortless sophisticated style with an empowering energy that is intoxicating. With each collection, PORTS 1961 delivers a fresh vision of creativity and modernity infused with its core spirit of honouring classic silhouettes.
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